A law firm in 12 cities: 2.5× more leads from search
Law firm, 12 cities
- ×2,5organic leads a month: 423 → 1,069
- +52%organic sessions a month
An orthopedic clinic in Cherkasy: a new site and first places for surgery queries
Orthopedic clinic, Cherkasy. The client's name stays private.
- +65%clicks a week: 325 → 540
- 56 → 96pages in search
- ×4daily clicks to the price page
Google Search Console, first weeks after the new site launched vs the latest weeks.
The task
The clinic was moving to a new site. Structure, keywords and meta tags had to be built anew, and the surgery pages taken to the top.
What was done
- The new site's structure during the redesign, with all page copy rewritten together with a copywriter.
- Keywords for service and condition pages, meta tag templates in the CMS.
- Structured data on every page, new pages for revision joint replacement and reviews.
- Site leads sent to a CRM and a Telegram bot, conversion tracking.
- Link building, a blog plan of up to 4 articles a month and a technical audit.
Rankings for key queries
Google Search Console, first weeks after the new site launched vs the latest weeks.
| Query | Before | After |
|---|---|---|
| карпальний синдром операція ціна | 8,1 | 1,6 |
| тунельний синдром операція ціна | 13,7 | 1,9 |
| клацаючий палець операція | 8,2 | 1,2 |
| хвороба нотта операція ціна | 5,8 | 1,9 |
| заміна колінного суглоба ціна черкаси | 7,7 | 3,1 |
More SEO case studies
A dental clinic in Uzhhorod: +81% clicks and a firm place in the city's top results
Dental clinic, Uzhhorod
- +81%non-brand clicks a month: 247 → 446
- ×5,6non-brand clicks year over year
An international medical platform: traffic decline stopped
International medical platform, 4 languages
- +11,5%clicks over 28 days vs the previous 28
- 14,8 → 11,9average position
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