A dental clinic in Uzhhorod: +81% clicks and a firm place in the city's top results
Dental clinic, Uzhhorod
- +81%non-brand clicks a month: 247 → 446
- ×5,6non-brand clicks year over year
A law firm in 12 cities: 2.5× more leads from search
Law firm, 12 cities. The client's name stays private.
- ×2,5organic leads a month: 423 → 1,069
- +52%organic sessions a month
- 7 → 78leads a month for lawyer-plus-city queries
- 17 тис.clicks to a single new blog article
GA4 and Google Search Console, first vs last month of work.
The task
After the service pages launched, all the attention went to the blog. Commercial pages weren't updated for a long time, and Google started to treat the site as informational. Leads dropped.
Weak spots: structured data, calls to action, thin articles without authors, spammy backlinks and titles without the brand.
What was done
- Article authors and lawyer pages linked to national registries.
- FAQ blocks on service pages, which gave the strongest boost.
- Keyword synonyms, new meta tags and structured data on every service page.
- New services: road accidents, insurance lawyer, corruption, car theft, searches, real estate.
- About 120 new blog articles and a new article template with calls to action at the top and bottom.
- Spam link cleanup and regional media for the lawyer-plus-city pages.
First results came after 4 months, steady growth after 6.
More SEO case studies
An orthopedic clinic in Cherkasy: a new site and first places for surgery queries
Orthopedic clinic, Cherkasy
- +65%clicks a week: 325 → 540
- 56 → 96pages in search
An international medical platform: traffic decline stopped
International medical platform, 4 languages
- +11,5%clicks over 28 days vs the previous 28
- 14,8 → 11,9average position
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