A law firm in 12 cities: 2.5× more leads from search
Law firm, 12 cities
- ×2,5organic leads a month: 423 → 1,069
- +52%organic sessions a month
A multi-specialty medical center: the site stopped competing with itself
Multi-specialty medical center. The client's name stays private.
- 16,5 → 7,5average site position
- +45%non-brand clicks: 9.25k → 13.4k per 3 months
- +35%non-brand clicks year over year
- 15+specialties in the top 3 for specialist-plus-city queries
Google Search Console: 3 months before the work vs the last 3 months of work.
The task
The site was split into 5–6 departments. The same service, such as gastroenterology, lived in several departments with identical text, so the pages competed with each other.
What was done
- A new structure with every service in one directory and no duplicates, a redirect system and a rebuilt layout.
- Service copy, prices on every page, links between doctors and services, structured data.
- Blog posts: one article got over 200,000 impressions in 3 months.
The work ended once the foundation was in place, which was the goal.
More SEO case studies
A dental clinic in Uzhhorod: +81% clicks and a firm place in the city's top results
Dental clinic, Uzhhorod
- +81%non-brand clicks a month: 247 → 446
- ×5,6non-brand clicks year over year
An orthopedic clinic in Cherkasy: a new site and first places for surgery queries
Orthopedic clinic, Cherkasy
- +65%clicks a week: 325 → 540
- 56 → 96pages in search
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